01599cam a22003378i 4500 20096091 pucpr 20180511120225.0 180511s2017 nju b 001 0 eng 2017026666 9781119216179 (pbk.) DLC eng rda DLC evl HD9999.B442 S565 2017 660.60688 23 660.60688 S5941m Simon, Francoise, 1946- Managing biotechnology : from science to market in the digital age / Dr. Francoise Simon, Dr. Glen Giovannetti. Hoboken : Wiley, ©2017 xxii, 287 pages : illustrations ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index. Biotechnology industries. Biotechnology Marketing. Pharmaceutical biotechnology industry. Giovannetti, Glen, 1962- ddc 6 23 660.60688 270992 270992 0 0 ddc 0 0 10 10 1 2018-05-10 51 (AbeBooks) 26.19 0 660.60688 S5941m 80000002603192 2018-05-10 00:00:00 36.19 2018-05-10 6