01451cam a22002898i 450000100090000000300060000900500170001500800410003201000170007302000250009004000230011505000280013808200140016610000290018024501180020926400300032730000470035733600260040433700280043033800270045850400510048550504920053665000300102865000300105865000430108870000300113120096091pucpr20180511120225.0180511s2017    nju      b    001 0 eng    a  2017026666  a9781119216179 (pbk.)  aDLCbengerdacDLC00aHD9999.B442bS565  201700a660.606881 aSimon, Francoise,d1946-10aManaging biotechnology :bfrom science to market in the digital age /cDr. Francoise Simon, Dr. Glen Giovannetti. 1aHoboken :bWiley,c©2017  axxii, 287 pages :billustrations ;c23 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aForeword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index. 0aBiotechnology industries. 0aBiotechnologyxMarketing. 0aPharmaceutical biotechnology industry.1 aGiovannetti, Glen,d1962-