Simon, Francoise,  1946- <br/><br/>
Managing biotechnology :  from science to market in the digital age / 
Dr. Francoise Simon, Dr. Glen Giovannetti. 
 - xxii, 287 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index. 
<br/><br/><label>ISBN: </label>9781119216179 (pbk.) 
<br/><br/><label>LCCN: </label>2017026666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Biotechnology industries.<br/>Biotechnology--Marketing.<br/>Pharmaceutical biotechnology industry.
<br/><br/><label>LC Class. No.: </label>HD9999.B442  / S565  2017 
<br/><br/><label>Dewey Class. No.: </label>660.60688