by Janet Allon and the editors of Victoria magazine Allon, Janet. creator author text bibliography nyu New York Hearst Books c2001 2001 First Edition monographic eng

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219 pages ; 24 cm. Foreword -- Introduction -- Chapter 1. Before you begin -- Chapter 2. Decisions, decisions, decisions -- Chapter 3. Writing your business plan -- Chapter 4. Financing your start-up business -- Chapter 6. Where service king -- Chapter 7. Getting the word out: advertising and publicity -- Chapter 8. Keeping the numbers: financial management -- Chapter 9. People you need -- Chapter 10. Hiring staff -- Chapter 11. The first year and beyond: growing, changing, making mistakes -- Appendices -- Resources -- Featured entrepreneurs and businesses. Includes bibliographical references. New business enterprises Management Small business Management Home-based businesses Management Self-employed HD62.5 .A45 2001 658/.041 1588160068 00058078 DLC 000712 20180606092705.0 12104605