Turn your passion into profits / by Janet Allon and the editors of Victoria magazine
- First Edition
- New York : Hearst Books, c2001.
- 219 pages ; 24 cm.
Includes bibliographical references.
Foreword -- Introduction -- Chapter 1. Before you begin -- Chapter 2. Decisions, decisions, decisions -- Chapter 3. Writing your business plan -- Chapter 4. Financing your start-up business -- Chapter 6. Where service king -- Chapter 7. Getting the word out: advertising and publicity -- Chapter 8. Keeping the numbers: financial management -- Chapter 9. People you need -- Chapter 10. Hiring staff -- Chapter 11. The first year and beyond: growing, changing, making mistakes -- Appendices -- Resources -- Featured entrepreneurs and businesses.
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New business enterprises--Management. Small business--Management. Home-based businesses--Management. Self-employed.