TY  - BOOK
AU  - Calvo Porral,Cristina
AU  - Stanton, John L.
TI  - Principles of marketing / 
T2  - Libros Profesionales de Empresa
SN  - 9788417024352
PY  - 2017///
CY  - Madrid : 
PB  - ESIC Editorial
KW  - Marketing
KW  - Sales management
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references.
ER  -