Calvo Porral, Cristina <br/><br/>
Principles of marketing /  
Cristina Calvo Porral, John L. Stanton. 
 - 311 pages :  illustrations ;  24 cm. 
 - Libros Profesionales de Empresa .
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9788417024352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales management<br/>Consumers--Attitudes.