TY - BOOK AU - Reinholdt, Eric TI - Architect Entrepreneur : SN - 9781519690081 AV - HD62.5 R45 2015 U1 - 658.11 PY - 2015/// CY - Mount Desert Island, Maine PB - Eric W. Reinholdt, 30X40 Design Workshop, KW - New business enterprises KW - Handbooks and manuals KW - Architectural firms KW - Ownership KW - Architects N1 - Includes index; Table of Contents : Introduction 6 -- 1 Potential + Possibility 13 -- 2 A New Hope Model 17 -- 3 Entrepreneur vs. Artist : The Passive Mindset 27 -- 4 Recipe : Flavors of Passive Income 36 -- 5 Ingredient : The Affiliate 44 -- 6 Ingredient : Advertising 62 -- 7 The Power of Products 81 -- 8 Product Focus : Books 92 -- 9 Product Focus : Plan Sets 124 -- 10 Product Focus : Courses 141 -- 11 Pricing to Sell 158 -- 12 Earning Your First $100 168 -- 13 An Evolved Business Model 208 -- 14 Ten Ways Forward 216 -- ER -