01073cam a2200313 a 4500 269200 269200 17066560 OSt 20180327115021.0 111202s2016 at a b 001 0 eng 2011944636 9781285858913 1285858913 DLC DLC spa rda pcc HF5718.3 .G84 2016 Guffey, Mary Ellen. author Essentials of business communication / Mary Ellen Guffey, Dana Loewy. Tenth Edition Australia : Cengage Learning, 20136. 1 v. (various pagings ) : ill. ; 28 cm. rdacontent txt text rdamedia n unmediated rdacarrier nc volume Includes bibliographical references and index. Unit 1: Workplace Communication Today. Communicating in the Digital-Age Workplace -- Unit 2: The Business Writing Process -- 2. Planning Business Messages -- 3. Organizing and Drafting Business Messages -- 4. Revising Business Messages -- Unit 3: Workplace Messages -- 5. Short Workplace Messages and Digital Media -- 6. Positive Messages -- 7. Negative Messages -- 8. Persuasive and Sales Messages -- Unit 4: Business Reports -- 9. Informal Reports -- 10. Proposals and Formal Reports -- Unit 5: Professionalism and Team, Meeting, and Presentation Skills -- 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings -- 12. Business Presentations -- Unit 6: Employment Communication -- 13. The Job Search and Résumés in the Digital Age -- 14. Interviewing and Following Up -- Appendixes -- A. Document Formats -- B. Proofreading and Corrections Symbols -- C. Citation and Documentation Formats -- Front Matter and End Matter -- Grammar/Mechanics Handbook -- Key to Grammar/Mechanics Checkups. Guffey and Loewy's ESSENTIALS OF BUSINESS COMMUNICATION presents a streamlined approach to business communication, featuring coverage of current technologies to prepare students for success in today's hyper-connected digital workplace. Exercises help students build confidence as they review grammar, punctuation, and writing guidelines. Students learn basic writing skills and apply them to e-mails, memos, letters, reports, and resumes. Model documents, exercises, and activities introduce the latest business communication practices. Digital resources in MindTap® include Aplia auto-graded content and grammar assignments, Write Experience for auto-graded writing assessment, and YouSeeU™ to facilitate oral communication through digital video. Business writing. English language Business English. Business communication. Loewy, Dana. author lcc 6 HF5718.3 .G84 2016 0 0 lcc 0 0 12 12 20 2018-03-23 23 207.65 3 HF5718.3 .G84 2016 50000003272498 2018-05-11 00:00:00 2018-05-10 c. 1 207.65 2018-03-23 6