TY  - GEN
AU  - Men, Rita Linjuan
AU  - Bowen, Shannon, A.
AU  - Burton, Keith.
TI  - Excellence in internal communication management
T2  - Public Relations Collection
SN  - 9781631576768
AV  - HF5718 .M454 2017
PY  - 2017///
CY  - New York
PB  - Business Expert Press
KW  - Business communication
N1  - Includes bibliographical references (pages 191-212) and index; Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index.

N2  - This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices
UR  - https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890
ER  -