Men, Rita Linjuan creator author Bowen, Shannon, A. author Burton, Keith. Author of introduction, etc. xxu New York Business Expert Press c2017 2016 First Edition: 2017 eng

electronic

electronic resource

Electronic text (xxii, 217 pages) : tables ; This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices. Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index. Rita Linjuan Men and Shannon A. Bowen ; with foreword contributed by industry leader Keith Burton. Includes bibliographical references (pages 191-212) and index. Business communication HF5718 .M454 2017 9781631576768 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890 EVLG 170814 20180307113712.0 spa