a 268950 268950 OSt 20180307113712.0 170814t2016 xxua|||fs|||| 001 0 eng d 9781631576768 EVLG spa rda ost HF5718 .M454 2017 Men, Rita Linjuan author Excellence in internal communication management / [electronic resource] Rita Linjuan Men and Shannon A. Bowen ; with foreword contributed by industry leader Keith Burton. First Edition: 2017 New York : Business Expert Press, c2017. Electronic text (xxii, 217 pages) : tables ; rdacontent text rdamedia computer rdacarrier online resource Public Relations Collection Includes bibliographical references (pages 191-212) and index. Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index. This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices. 67219 Business communication 295216 Bowen, Shannon, A. author 295217 Burton, Keith. Author of introduction, etc. https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890 Presione para acceder el libro en línea 7 lcc HF5718.M454 2017 0 0 lcc 0 0 12 12 45 2018-02-09 23 160.24 0 HF5718.M454 2017 50000003249736 2018-02-09 00:00:00 c. 1 160.24 2018-02-09 7 0 0 ddc 0 0 1 1 45 2018-03-27 0 Dewey 60000010160908 2018-03-27 00:00:00 1 2018-03-27 7