02311    a2200289   4500003000400000005001700004008004100021020001800062040002400080050002300104100003000127245017800157250002400335260004700359300005000406336002100456337002300477338003200500490003200532504006700564505058500631520057201216650002701788700003101815700004901846856012601895OSt20180307113712.0170814t2016    xxua|||fs|||| 001 0 eng d  a9781631576768  aEVLGbspaerdacost  aHF5718b.M454 2017  aMen, Rita Linjuaneauthor  aExcellence in internal communication management /h[electronic resource]cRita Linjuan Men  and Shannon A. Bowen ; with foreword contributed by industry leader Keith Burton.  aFirst Edition: 2017  aNew York :bBusiness Expert Press,cc2017.  aElectronic text (xxii, 217 pages) :btables ;  2rdacontentatext  2rdamediaacomputer  2rdacarrieraonline resource  aPublic Relations Collection  aIncludes bibliographical references (pages 191-212) and index.  aIntroduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index. 
  aThis book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices. 0aBusiness communication  aBowen, Shannon, A.eauthor  aBurton, Keith.eAuthor of introduction, etc.  uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890zPresione para acceder el libro en línea