Men, Rita Linjuan <br/><br/>
Excellence in internal communication management /  [electronic resource] 
Rita Linjuan Men  and Shannon A. Bowen ; with foreword contributed by industry leader Keith Burton. 
 - First Edition: 2017 
 - New York :  Business Expert Press,  c2017. 
 - Electronic text (xxii, 217 pages) :  tables ; 
 - Public Relations Collection .
<br/><br/>Includes bibliographical references (pages 191-212) and index. 
<br/><br/>Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index. <br/> 
<br/><br/> This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices. 
<br/><br/><label>ISBN: </label>9781631576768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication
<br/><br/><label>LC Class. No.: </label>HF5718  / .M454 2017