TY  - BOOK
AU  - Merkin, Rebecca S.
TI  - Saving face in business: amanaging cross-cultural interactions 
SN  - 9781137591739
AV  - HD59.2 .M475 2017 
PY  - 2017///
CY  - New York, NY
PB  - Springer Berlin Heidelberg
KW  - Cross-cultural studies
KW  - Public relations
KW  - International business enterprises
N1  - Includes bibliographical references and index; 1. Introduction -- 2. Principles of Saving Face -- 3. Culture and Face Enactment -- 4. Individualism-Collectivism and Saving Face -- 5. Individualism-Collectivism Applied to Direct Versus Indirect Facework -- 6. Masculinity-Femininity Applied to Cooperative and Competitive Facework -- 7. Power Distance, Receiver Facework, Innovation, and Superior-Subordinate Relationships -- 8. Uncertainty Avoidance, Face-Saving, and Organizations -- 9. Long/Short-Term Orientation, Facework, and Organizational Relationships -- 10. Overview and Facework Model Application for the Cross-Cultural Workplace -- Index
N2  - This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede's seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, Merkin's model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures
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