TY  - BOOK
AU  - Kotler, Philip,
AU  - Berger, Roland.
AU  - Bickhoff, Nils
TI  - The quintessence of strategic management: what you really need to know to survive in business 
SN  - 9783662484890
AV  - HD30.28 .K68 2016
PY  - 2015///
CY  - New York, NY
PB  - Springer Berlin Heidelberg
KW  - Strategic planning
KW  - Business management
N1  - Includes bibliographical references (pages 111-113).; 1. Introduction: Essential Strategy Know-How and Nothing More -- 2. Strategy and Strategic Management: A First Basic Understanding -- 3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact -- 4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- 5. Summary: It´s Your Turn! -- About the Authors -- Bibliography
N2  - This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1177693&site=ehost-live
ER  -