The what you really need to know to survive in business Kotler, Philip 1931- creator author Berger, Roland. author Bickhoff, Nils author text nyu 2016 Second Edition monographic eng

electronic

electronic resource

Electronic text (vii, 113 pages) ; tables. This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. 1. Introduction: Essential Strategy Know-How and Nothing More -- 2. Strategy and Strategic Management: A First Basic Understanding -- 3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact -- 4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- 5. Summary: It´s Your Turn! -- About the Authors -- Bibliography. specialized Philip Kotler, Roland Berger & Nils Bickhoff. Includes bibliographical references (pages 111-113). Strategic planning Business management HD30.28 .K68 2016 9783662484890 9783662484906 (ebook) 2015957959 http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1177693&site=ehost-live http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1177693&site=ehost-live DLC 151119 20180305101300.0 18864639 eng