00886nam a22002415i 4500 268934 268934 18864639 OSt 20180305101300.0 151119r2016 nyua fs 000 0 eng 2015957959 9783662484890 9783662484906 (ebook) DLC eng rda DLC pcc HD30.28 .K68 2016 3674 Kotler, Philip, 1931- author The quintessence of strategic management : what you really need to know to survive in business / Philip Kotler, Roland Berger & Nils Bickhoff. [electronic resource] Second Edition New York, NY : Springer Berlin Heidelberg, 2015. Electronic text (vii, 113 pages) ; tables. text rdacontent computer rdamedia online resource rdacarrier 295175 Quintessence Series Includes bibliographical references (pages 111-113). 1. Introduction: Essential Strategy Know-How and Nothing More -- 2. Strategy and Strategic Management: A First Basic Understanding -- 3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact -- 4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- 5. Summary: It´s Your Turn! -- About the Authors -- Bibliography. This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. 174959 Strategic planning 67258 Business management. 295176 Berger, Roland. author 295177 Bickhoff, Nils author http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1177693&site=ehost-live Presione para acceder el libro en línea lcc 7 HD30.28 .K68 2016 0 0 lcc 0 0 12 12 45 2018-01-31 23 134.70 0 HD30.28 .K68 2016 50000003249884 2018-01-31 00:00:00 c. 1 134.70 2018-01-31 7