02343nam a22003495i 450000100090000000300040000900500170001300800410003001000170007102000180008802000260010604000230013204200080015505000230016310000350018624501730022125000190039426400550041330000480046833600210051633700230053733800320056044000240059250400580061650504290067452006530110365000230175665000250177970000280180470000270183285601340185918864639OSt20180305101300.0151119r2016    nyua   fs     000 0 eng    a  2015957959  a9783662484890  a9783662484906 (ebook)  aDLCbengerdacDLC  apcc  aHD30.28b.K68 2016  aKotler, Philip,d1931-eauthor04aThe quintessence of strategic management :bwhat you really need to know to survive in business /cPhilip Kotler, Roland Berger & Nils Bickhoff. h[electronic resource]  aSecond Edition 1aNew York, NY :bSpringer Berlin Heidelberg,c2015.  aElectronic text (vii, 113 pages) ;btables.  atext2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier  aQuintessence Series  aIncludes bibliographical references (pages 111-113).   a1. Introduction: Essential Strategy Know-How and Nothing More -- 2. Strategy and Strategic Management: A First Basic Understanding -- 3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact -- 4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- 5. Summary: It´s Your Turn! -- About the Authors -- Bibliography.  aThis book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. 0aStrategic planning 0aBusiness management.  aBerger, Roland.eauthor  aBickhoff, Nilseauthor  uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1177693&site=ehost-livezPresione para acceder el libro en línea