@book{268934,
	author = {Kotler, Philip, and Berger, Roland.},
	title = {The quintessence of strategic management :},
	publisher = {Springer Berlin Heidelberg,},
	year = {2015.},
	address = {New York, NY :},
	edition = {Second Edition},
	url = {http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1177693&site=ehost-live}
}