a 267817 267817 pucpr 20180309140927.0 180309s2016 sp a|||f b||| 000 0 spa d 978841642636 EVLG spa rda evl 658.827 A2837b Aguilera Gamoneda, Joaquin de 44080 Branded entertainment : cuando el branded content se convierte en emtretenimiento / Joaquín de Aguilera, Miguel Baños. Madrid : ESIC Editorial, 2016. 253 pages : illustrations ; 24 cm. rdacontent txt rdamedia n rdacarrier nc Libros profesionales de empresa Bibliography : (p. [245]-253). 295256 Product placement is mass media 154120 Product management 204258 Branding (Marketing) 6 ddc 23 658.827 0 0 ddc 0 0 10 10 1 2018-01-09 7 (MsBooks) 28.95 0 658.827 A2837b 80000002579723 2018-01-09 00:00:00 38.95 2018-01-09 6 0 0 ddc 0 0 1 1 17 2018-06-30 MS Books 28.95 0 658.827 A2837b 60000010163456 2019-10-30 00:00:00 1 38.95 2019-10-30 6