Shapiro, Irving J. <br/><br/>
Marketing terms: definitions, explanations, and/or aspects 
[by] Irving J. Shapiro. 
 - 3d ed. 
 - [West Long Branch, N.J.  S-M-C Pub. Co.  1973] 
 - 185 p.  24 cm. 
<br/><br/> Fourth ed. published in 1980 under title: Dictionary of marketing terms. 
<br/><br/><label>LCCN: </label>73075371 //r81 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S397 1973 
<br/><br/><label>Dewey Class. No.: </label>658.8/003/21