@book{26656,
	author = {Shapiro, Irving J.},
	title = {Marketing terms: definitions, explanations, and/or aspects},
	publisher = {S-M-C Pub. Co.},
	year = {1973]},
	address = {[West Long Branch, N.J.},
	edition = {3d ed.},
	note = {Fourth ed. published in 1980 under title: Dictionary of marketing terms.}
}