TY  - BOOK
AU  - Buell,Victor P.
TI  - Handbook of modern marketing
SN  - 0070088381
AV  - HF5415 .H1867
U1  - 658.8 19
PY  - 1970///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Addresses, essays, lectures
KW  - Local
N1  - Includes bibliographies
ER  -