00762nam a2200241Ia 4500 35475 BIBL 20160527195316.0 701123s1970 nyua b 00100 eng 78096238 //r85 0070088381 EVLR R 658.8 H236 c1 HF5415 .H1867 658.8 19 R 658.8 H236 Handbook of modern marketing. Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. New York McGraw-Hill [1970] 1 v. (various pagings) illus. 24 cm. 27.50 Includes bibliographies. Marketing Addresses, essays, lectures. 131165 Local Buell, Victor P. ed. 205546 Local 26655 26655 0 0 0 658_800000000000000_H236 0 evref 266945 10 10 9 2016-05-27 49217 0 658.8 H236 80000000157571 2016-05-27 00:00:00 r:35475 z:NCC:D 9