Handbook of modern marketing. 
Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. 
 - New York  McGraw-Hill  [1970] 
 - 1 v. (various pagings)  illus.  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0070088381 
<br/><br/><label>LCCN: </label>78096238 //r85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H1867 
<br/><br/><label>Dewey Class. No.: </label>658.8