TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Kerin,Roger A.
AU  - Rudelius,William
TI  - Marketing
SN  - 0801606020
AV  - HF5415 .B44113 1986
U1  - 658.8 19
PY  - 1986///
CY  - St. Louis
PB  - Times Mirror/Mosby College Pub.
KW  - Marketing
KW  - Local
N1  - Includes indexes; Bibliography: p. 699-713
ER  -