Berkowitz, Eric N. <br/><br/>
Marketing 
Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - St. Louis  Times Mirror/Mosby College Pub.  1986. 
 - xxv, 747 p.  ill. (some col.)  26 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 699-713. 
<br/><br/><label>ISBN: </label>0801606020 
<br/><br/><label>LCCN: </label>85028451  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B44113 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8