TY  - GEN
AU  - Sainz de Vicuña Ancín, José María
TI  - El plan de marketing en la práctica
SN  - 9788416462551
U1  - 658.8305 
PY  - 2015///
CY  - Madrid
PB  - ESIC Editorial
KW  - Marketing
KW  - Marketing - - Planning
KW  - Marketing research
KW  - Small business
KW  - Management
N1  - Includes bibliographical references
ER  -