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  <titleInfo>
    <title>El plan de marketing en la práctica</title>
  </titleInfo>
  <name type="personal">
    <namePart>Sainz de Vicuña Ancín, José María</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <publisher>ESIC Editorial</publisher>
    <dateIssued>2015</dateIssued>
    <edition>20.ª edición ;</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>500 páginas ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">José María Sainz de Vicuña Ancín.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing - - Planning</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Small business</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="ddc">658.8305 S157p 2015</classification>
  <identifier type="isbn">9788416462551</identifier>
  <recordInfo>
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    <recordCreationDate encoding="marc">191216</recordCreationDate>
    <recordChangeDate encoding="iso8601">20200313020142.0</recordChangeDate>
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