TY  - BOOK
AU  - Roth,Robert F.
TI  - International marketing communications
AV  - HF1009.5 .R64 1982
U1  - 658.8/48 19
PY  - 1982///
CY  - Chicago, Ill.
PB  - Crain Books
KW  - Communication in export marketing
KW  - Local
N1  - Includes index; Bibliography : p. 345-347
ER  -