TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Head,Sydney W.
AU  - Eastman,Susan Tyler
AU  - Klein,Lewis
TI  - Broadcast/cable programming: strategies and practices
T2  - Wadsworth series in mass communication
SN  - 0534033539
AV  - PN1992.55 .E18 1985
U1  - 791.44/0236/0973 19
PY  - 1985///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Television programs
KW  - Planning
KW  - Local
KW  - Cable television
KW  - Radio programs
N1  - Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981; Includes indexes; Bibliography: p. [485]-513
ER  -