Eastman, Susan Tyler. <br/><br/>
Broadcast/cable programming  strategies and practices 
Susan Tyler Eastman, Sydney W. Head, Lewis Klein. 
 - 2nd ed. 
 - Belmont, Calif.  Wadsworth Pub. Co.  c1985. 
 - 529 p.  ill.  25 cm. 
 - Wadsworth series in mass communication .
<br/><br/> Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.  Includes indexes. 
<br/><br/>Bibliography: p. [485]-513. 
<br/><br/><label>ISBN: </label>0534033539 
<br/><br/><label>LCCN: </label>84013172 //r892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning.<br/>Cable television--Planning.<br/>Radio programs--Planning.
<br/><br/><label>LC Class. No.: </label>PN1992.55  / .E18 1985 
<br/><br/><label>Dewey Class. No.: </label>791.44/0236/0973