a complete guide to designing successful retail stores Green, William 1945- creator author text bibliography xxu monographic eng

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113 p. ill. ; 26 cm Contents: Introduction 2 -- Chapter 1 Image 4 -- Chapter 2 Spatial Organization 18 -- Chapter 3 Display 27 -- Product Qualities 29 -- Display Techniques 34 -- Display Fixture Properties 38 -- Display Fixture Materials 43 -- Display Fixture Construction 45 -- Chapter 4 Storefronts 48 -- Storefront Design 50 -- Storefront Elements 55 -- Display Elements 55 -- Transitional Elements 58 -- Identification Elements 59 -- Glazing 60 -- Closures 62 -- Finishing 65 -- Signs 65 -- Chapter 5 Lighting 71 -- Lighting Task Areas 73 -- Lighting Criteria 76 -- Lighting Sources 83 -- Exit Lighting 94 -- Checklist for Store Design 97 -- Glossary 104 -- References and Suggested Readings 107 -- Index 108 -- About the Author 112 -- Photo Credits 113 -- William R. Green. Includes index. Shopping malls Stores, Retail Stores, Retail HF5429 G774 2011 725.21 9780615676395 0615676391 pucpr 170607 20250311161132.0 eng