Green, William 1945-

Store Design : a complete guide to designing successful retail stores. / txt William R. Green. - 113 p. ill. ; 26 cm book

Includes index.

Contents:
Introduction 2 --
Chapter 1 Image 4 --
Chapter 2 Spatial Organization 18 --
Chapter 3 Display 27 --
Product Qualities 29 --
Display Techniques 34 --
Display Fixture Properties 38 --
Display Fixture Materials 43 --
Display Fixture Construction 45 --
Chapter 4 Storefronts 48 --
Storefront Design 50 --
Storefront Elements 55 --
Display Elements 55 --
Transitional Elements 58 --
Identification Elements 59 --
Glazing 60 --
Closures 62 --
Finishing 65 --
Signs 65 --
Chapter 5 Lighting 71 --
Lighting Task Areas 73 --
Lighting Criteria 76 --
Lighting Sources 83 --
Exit Lighting 94 --
Checklist for Store Design 97 --
Glossary 104 --
References and Suggested Readings 107 --
Index 108 --
About the Author 112 --
Photo Credits 113 --

9780615676395 0615676391


Shopping malls
Stores, Retail
Stores, Retail

HF5429 / G774 2011

725.21