Vecchi, Alessandra editor. text pau 2017 monographic eng

print

electronic resource

xxii, 443 pages ; 29 cm "This book is a pivotal reference source for the latest developments management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"-- Chapter 1. Fashion Technology and the Development of New Business Models -- Chapter 2. Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation: Case-Studies in Menswear and Womenswear Adaptation -- Chapter 3. Mastering Fashion Supply Chain Management and New Product Development in the Digital Age -- Chapter 4. The “Day-After” Gleam: Reverse Logistics in the Luxury Fashion Sector and Its Impact on Consumer Value Perception -- Chapter 5. The Happy Feet Fashion Wearable Project: Co-Creation and Collaboration -- Chapter 6. A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats -- Chapter 7. The Shop of the Future: Bridging the Online/Offline Experience Gap in Fashion Retail Through Virtual Reality -- Chapter 8. Convergence of Physical and Virtual Retail Spaces: The Influence of Technology on Consumer In-Store Experience -- Chapter 9. Exploring the Enigma of the Happiness Construct in Phisycal Fashion Experiences -- Chapter 10. Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings -- Chapter 11. The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention -- Chapter 12. Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China -- Chapter 13. Let It Go: Consumer Empowerment and User-Generated Content – An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age -- Chapter 14. The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement -- Chapter 15. Size Recommendations in Online Fashion Retail: Opportunities and Challenges -- Chapter 16. Fashion Fusion in Kazakhstan: Advanced Technology Converges With the Past -- Compilation of References -- About the Contributors -- Index. Alessandra Vecchi, London College of Fashion, University of London Arts, UK. Includes bibliographical references and index. Fashion merchandising Business logistics Branding (Marketing) HD9940.A2 .A28 2017 746.9/2068 9781522518655 (hardcover) 2016049762 https://login.ezproxy.pucpr.edu/login?url=http://dx.doi.org/10.4018/978-1-5225-1865-5 https://login.ezproxy.pucpr.edu/login?url=http://dx.doi.org/10.4018/978-1-5225-1865-5 DLC 170206 20200605163404.0 19482803 eng