03555cam a2200373 i 4500 259532 259532 19482803 OSt 20200605163404.0 170206s2017 pau 000 0 eng 2016049762 9781522518655 (hardcover) 9781522518662 (ebook) 1522518657 DLC eng DLC rda DLC pcc HD9940.A2 .A28 2017 746.9/2068 23 Advanced fashion technology and operations management / Alessandra Vecchi, London College of Fashion, University of London Arts, UK. [electronic resource] Hershey : Business Science Reference, [2017] xxii, 443 pages ; 29 cm text txt rdacontent computer rdamedia online resource rdacarrier Advances in business information systems and analytics (ABISA) book series. Includes bibliographical references and index. Chapter 1. Fashion Technology and the Development of New Business Models -- Chapter 2. Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation: Case-Studies in Menswear and Womenswear Adaptation -- Chapter 3. Mastering Fashion Supply Chain Management and New Product Development in the Digital Age -- Chapter 4. The “Day-After” Gleam: Reverse Logistics in the Luxury Fashion Sector and Its Impact on Consumer Value Perception -- Chapter 5. The Happy Feet Fashion Wearable Project: Co-Creation and Collaboration -- Chapter 6. A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats -- Chapter 7. The Shop of the Future: Bridging the Online/Offline Experience Gap in Fashion Retail Through Virtual Reality -- Chapter 8. Convergence of Physical and Virtual Retail Spaces: The Influence of Technology on Consumer In-Store Experience -- Chapter 9. Exploring the Enigma of the Happiness Construct in Phisycal Fashion Experiences -- Chapter 10. Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings -- Chapter 11. The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention -- Chapter 12. Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China -- Chapter 13. Let It Go: Consumer Empowerment and User-Generated Content – An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age -- Chapter 14. The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement -- Chapter 15. Size Recommendations in Online Fashion Retail: Opportunities and Challenges -- Chapter 16. Fashion Fusion in Kazakhstan: Advanced Technology Converges With the Past -- Compilation of References -- About the Contributors -- Index. "This book is a pivotal reference source for the latest developments management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"-- Provided by publisher. Fashion merchandising. Business logistics. Branding (Marketing) Vecchi, Alessandra, editor. https://login.ezproxy.pucpr.edu/login?url=http://dx.doi.org/10.4018/978-1-5225-1865-5 Acceso Remoto lcc 7 0 0 ddc 0 0 10 10 45 2018-06-13 0 E-book 8000ebookpev7 2018-06-13 00:00:00 2018-06-13 7 0 0 lcc 0 0 12 12 45 2018-06-13 0 HD9940.A2 .A28 2017 50000003272795 2018-06-13 00:00:00 c. 1 2018-06-13 7