03501cam a2200349 i 450000100090000000300040000900500170001300800410003001000170007102000300008802000260011802000150014404000280015904200080018705000250019508200190022024501610023926400510040030000290045133600260048033700230050633800320052949000800056150400510064150519020069252003430259465000270293765000240296465000250298870000330301385601050304619482803OSt20200605163404.0170206s2017    pau           000 0 eng    a  2016049762  a9781522518655 (hardcover)  z9781522518662 (ebook)  z1522518657  aDLCbengcDLCerdadDLC  apcc00aHD9940.A2b.A28 201700a746.9/206822300aAdvanced fashion technology and operations management /cAlessandra Vecchi, London College of Fashion, University of London Arts, UK.h[electronic resource] 1aHershey :bBusiness Science Reference,c[2017]  axxii, 443 pages ;c29 cm  atextbtxt2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier0 aAdvances in business information systems and analytics (ABISA) book series.  aIncludes bibliographical references and index.  aChapter 1. Fashion Technology and the Development of New Business Models -- Chapter 2. Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation: Case-Studies in Menswear and Womenswear Adaptation -- Chapter 3. Mastering Fashion Supply Chain Management and New Product Development in the Digital Age --  Chapter 4. The “Day-After” Gleam: Reverse Logistics in the Luxury Fashion Sector and Its Impact on Consumer Value Perception -- Chapter 5. The Happy Feet Fashion Wearable Project: Co-Creation and Collaboration -- Chapter 6. A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats -- Chapter 7. The Shop of the Future: Bridging the Online/Offline Experience Gap in Fashion Retail Through Virtual Reality -- Chapter 8. Convergence of Physical and Virtual Retail Spaces: The Influence of Technology on Consumer In-Store Experience --  Chapter 9. Exploring the Enigma of the Happiness Construct in Phisycal Fashion Experiences -- Chapter 10. Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings -- Chapter 11. The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention -- Chapter 12. Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China -- Chapter 13. Let It Go: Consumer Empowerment and User-Generated Content – An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age --  Chapter 14. The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement -- Chapter 15. Size Recommendations in Online Fashion Retail: Opportunities and Challenges -- Chapter 16. Fashion Fusion in Kazakhstan: Advanced Technology Converges With the Past -- Compilation of References -- About the Contributors -- Index.  a"This book is a pivotal reference source for the latest developments management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--cProvided by publisher. 0aFashion merchandising. 0aBusiness logistics. 0aBranding (Marketing)1 aVecchi, Alessandra,eeditor.  uhttps://login.ezproxy.pucpr.edu/login?url=http://dx.doi.org/10.4018/978-1-5225-1865-5yAcceso Remoto