TY  - BOOK
AU  - Hisrich,Robert D.
TI  - Advanced introduction to entrepreneurship
T2  - Elgar advanced introductions
SN  - 9781782546177
AV  - HB615 .H574 2014
U1  - 338/.04 23
PY  - 2014///]
CY  - Cheltenham, UK
PB  - Edward Elgar
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; 1. Entrepreneurship – A Historical Perspective -- 2. The Entrepreneur and Entrepreneurial Decision Making -- 3. Corporate, Government and Social Entrepreneurship -- 4. Creativity and Innovation -- 5. Identifying Opportunity -- 6. Creating and Protecting the Business Idea -- 7. The Business Plan -- 8. The Marketing Plan -- 9. The Financial Plan -- 10. The Organizational Plan -- 11. Obtaining Capital and other Resources -- 12. Launching the Venture -- 13. Growing the Venture -- 14. Building a Lasting Company and Ending the Venture -- Index; Part I. Overview of the entrepreneur -- Part II. Innovation and idea -- Part III. The business plan -- Part IV. The venture
ER  -