Advanced introduction to entrepreneurship /
Entrepreneurship
Robert D. Hisrich.
- xi, 284 pages : illustrations ; 22 cm.
- Elgar advanced introductions .
- Elgar advanced introductions. .
Includes bibliographical references and index.
1. Entrepreneurship – A Historical Perspective -- 2. The Entrepreneur and Entrepreneurial Decision Making -- 3. Corporate, Government and Social Entrepreneurship -- 4. Creativity and Innovation -- 5. Identifying Opportunity -- 6. Creating and Protecting the Business Idea -- 7. The Business Plan -- 8. The Marketing Plan -- 9. The Financial Plan -- 10. The Organizational Plan -- 11. Obtaining Capital and other Resources -- 12. Launching the Venture -- 13. Growing the Venture -- 14. Building a Lasting Company and Ending the Venture -- Index. Part I. Overview of the entrepreneur -- Part II. Innovation and idea -- Part III. The business plan -- Part IV. The venture.