01279cam a2200313 a 4500 15412870 pucpr 20170307112405.0 ta 170307s2009 mauab b 001 0 eng 2008036086 9780073381077 (alk. paper) 0073381071 (alk. paper) DLC DLC BTCTA BAKER C#P BWX DLC spa evl HF5821 .B62 2009 659.1 A6817c 2009 Arens, William F. Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. 12th ed. Boston : McGraw-Hill Irwin, ©2009 xlii, 724 pages : illustrations (chiefly col.), maps ; 29 cm. Includes bibliographical references (p. 668-686) and indexes. Advertising. Weigold, Michael F., 1958- Arens, Christian. Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008036086.html ddc 6 23 659.1 257976 257976 0 0 ddc 0 0 10 10 1 2017-03-07 51(AbeBooks) 4.72 0 659.1 A6817c 2009 80000002378332 2017-03-07 00:00:00 14.72 2017-03-07 6