Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Michael F. Weigold, Christian Arens. 
 - 12th ed. 
 - xlii, 724 pages :  illustrations (chiefly col.), maps ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 668-686) and indexes. 
<br/><br/><label>ISBN: </label>9780073381077 (alk. paper) 0073381071 (alk. paper) 
<br/><br/><label>LCCN: </label>2008036086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 2009