@book{257976,
	author = {Arens, William F. and Weigold, Michael F.,},
	title = {Contemporary advertising /},
	publisher = {McGraw-Hill Irwin,},
	year = {©2009},
	address = {Boston :},
	edition = {12th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0825/2008036086.html}
}