Social semiotics for a complex world : analysing language and social meaning / [Electronic resource]
Bob Hodge.
- xvii, 258 pages 24 cm.
Includes bibliographical references and index.
Part 1: Principles and practices : Chapter 1: Key concepts -- Chapter 2: Some notes on method -- Part 2: From linguistics to semiotics: Chapter 3: Words -- Chapter 4: Grammar -- Chapter 5: Reading and meaning -- Part 3: Meaning and society -- Chapter 6: The semiotics of reality -- Chapter 7: Ideology and social meaning -- Chapter 8: Multiscalar analysis -- Chapter 9: Conclusions.
9780745696201 (hardback) 9780745696249 (ebook)
2016009985
Semiotics--Social aspects. Social interaction. Semantics.