TY  - BOOK
AU  - Blisard,William Noel
ED  - United States.
TI  - Analyses of generic dairy advertising, 1984-97
T2  - Technical bulletin
PY  - 1999///
CY  - [Washington, D.C.]
PB  - [U.S. Department of Agriculture, Economic Research Service]
KW  - Milk trade
KW  - United States
KW  - Cheese
KW  - Marketing
KW  - Advertising
KW  - Cost effectiveness
N1  - Title from title screen (viewed October 11, 2016); "February 1999"--Page [i]; CRDP Project record; Includes bibliographical references (pages 30-33)
UR  - http://purl.fdlp.gov/GPO/gpo73286
ER  -