Blisard, William Noel,
Analyses of generic dairy advertising, 1984-97 /
Noel Blisard [and three others].
- 1 online resource (iv, 33 pages).
- Technical bulletin ; no. 1873 .
- Technical bulletin (United States. Department of Agriculture) ; no. 1873. .
Title from title screen (viewed October 11, 2016). "February 1999"--Page [i]. CRDP Project record.
Includes bibliographical references (pages 30-33).
Milk trade--United States.
Cheese--Marketing.--United States
Advertising--Cost effectiveness.--United States
0016 (online)
A 1.36:1873