Desbordes, Michel.

Estrategias del marketing deportivo : anĂ¡lisis del consumo deportivo / Michel Desbordes, Fabien Ohl, Gary Tribou. - 550 pages : illustrations ; 22 cm.

Includes bibliographical references (p.[539]-550) and index.

9788480195409


Sports--Marketing.
Sports--Social aspects.
Sports--Economic aspects.

GV716 / .D3718 2001

796.06 / D444m 2001 E