TY - BOOK AU - Gerber,Michael E. AU - Lemermyer,Norbert C. TI - The E myth architect: why most architectural firms don't work and what to do about it SN - 9780983500193 AV - NA1996 G47 2012 U1 - 720.68 23 PY - 2012/// CY - Carlsbad, California PB - Prodigy Business Books, Inc. KW - Architectural firms KW - United States KW - Management KW - Architectural practice KW - fast N1 - Includes index N2 - "Running a successful architectural firm is a juggling act. You need expertise in your area of architecture to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outs of an architecture firm. Yet what training has prepared you to run a business?"--Description from publisher ER -