The E myth architect : why most architectural firms don't work and what to do about it / txt
Michael E. Gerber, Norbert C. Lemermeyer.
- xx, 182 p. 23 cm. book
Includes index.
"Running a successful architectural firm is a juggling act. You need expertise in your area of architecture to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outs of an architecture firm. Yet what training has prepared you to run a business?"--Description from publisher.
9780983500193 9780983554240
Architectural firms--Management.--United States Architectural practice--Management.--United States Architectural firms--Management. Architectural practice--Management.