TY  - BOOK
AU  - Kotler,Philip
AU  - Roberto,Eduardo L.
TI  - Social marketing: strategies for changing public behavior
SN  - 0029184614
AV  - HF5415.122 .K68 1989
U1  - 658.8 20
PY  - 1989///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - Social marketing
KW  - Local
KW  - Behavior modification
N1  - Includes index; Includes bibliographical references (p. 371-389)
ER  -